The demand for the broadband internet accessibility has never been more imperative; the provision of high mobility broadband services, for the mobile subscribers, has now become a challenge for the Wireless Telecommunication Industry where WiMax and 3GPP LTE are contesting to win the challenge. The research paper is aimed at a comparative study between LTE and WiMax to infer what is likely to be a preferred 4th Generation wireless technology. The research presented in the paper is exploratory, explanatory, descriptive, and analytical; where for quantitative data collection ‘Existing Statistics’ and ‘Existing Secondary Researches’ are used. The study reveals that the two technologies have many technical similarities in terms of cell radius, channel bandwidth, and access modes, etc.; therefore, based upon the technical specifications, a choice cannot be made. Moreover, both the technologies have sufficient support from the mobile equipment vendors and mobile operators, and trends have been observed for a seamless integration between WiMAX and LTE. Nonetheless, there are some notable differences, such as the development status, time-to-market, and cost-effectiveness, etc. WiMax has been standardized through IEEE 802.16; it is developed and already in the market that gives an upper edge; however, its higher cost appears to be a negative impact on its future growth potentials. On the other hand, LTE has evolved from the existing technology that makes it more cost-effective than WiMAX; but, it is still under development, and needs time to make a place in the market. In future, WiMAX or LTE, whosoever meets the time lines earlier—and with cost-effectiveness—will outshine the other.